Website Design & Development
Every business needs a website, no matter how small. Your customers are looking for you! They want to know about your business. They want to make sure that you’re better than your competitors. Show them that you’re worth their hard-earned dollars by being two steps ahead of them with the information they’re looking for.
I design and develop (+ redesign and redevelop) websites, either from scratch or from a template. After we talk, and I learn more about your business needs, we’ll make the determination together which one will serve you best.
Below you’ll find the website packages I offer:
Single Page Website
A single page website is just that, a website made up of 1 page. This can be a simple, informational page or long landing page.
Simple one-pager: the least expensive option that’s perfect for small businesses that just need to display hours, location, and contact information.
Landing page: perfect for funnels, offers, and other products or services that require a lot of information without navigation. A landing page may be paired with a larger website, but it doesn’t have to be, especially if you already have a website, or only have a product/service with an active campaign.
$ – $$
Most multipage websites are made up of a home page, about page, contact page, and product/service page.
If you have a lot of content, images, or want your website visitors to have different experiences between the pages, a multipage website may be what you need.
$$ – $$$
Multipage Website w/ Integrations
A multipage website with integrations is the same as a regular multipage website, but also connects to other platforms.
An example of this would be if you want to have a newsletter, or you want forms to capture visitor information, you’d need your website to connect with your email marketing platform.
In this case, I’d use the API keys for your email marketing platform, and integrate them with your website so that you can reach your customers.
There are plenty of other potential integrations, but you can rest assured I can handle most of the ones you’ll need.
$$ – $$$
eCommerce websites are online stores that sell either physical or digital products. I currently work with two platforms that you may be familiar with: Shopify and WooCommerce
Shopify: If I build your store on Shopify, you don’t have to worry about paying for hosting, and the design and development of the store will be much faster than WooCommerce, depending on how many products you’re selling.
Shopify comes with a monthly fee of $29.99 for the most basic package.
WooCommerce: If I build your store on WooCommerce, you will get a product with a bit more functionality, as WooCommerce is built on top of the WordPress platform.
With WooCommerce, you’ll be responsible for paying for hosting, and the design/development will take a bit longer; however, you have more control and more features & functionality to work with.
$$ – $$$$
If you have a website, you need web hosting! What does that even mean?
Your website is essentially a group of files and other assets that must be served to a client (web browser) from a server (a computer whose sole purpose is to hold and serve web files). If someone tries to access your website, and it’s not being hosted on a server, they’ll get an error.
Therefore, you need web hosting, because it provides you space on a server where your website files can live and be served to your customers and other visitors.
I partner with a really awesome web host, Siteground, that I highly recommend keeping your website on!
Monthly website, web app, and mobile app maintenance
This service includes making necessary updates to themes, plugins, packages, platforms, and other integrations. It also includes reporting on Google Ads and Google Analytics key metrics and performance metrics.
Fixing broken links, updating UI/UX according to user feedback, and sending out app updates is also included.
A Myth: a web designer/developer builds your website or web/mobile app. That’s it. That’s the job.
A Truth: web design/development is more than just building a website or web/mobile app.
If a web designer/developer offers to build you anything without asking you questions about your business, without researching your competition, without telling you anything about SEO, without asking about potential ad placements or other monetization strategies, or without asking you about how you want to reach your target market, that’s a huge red flag!
Digital marketing is just as important as the website or application. Check out some digital marketing services I offer below:
Search Engine Optimization (SEO)
Search Engine Optimization is the process of using certain keywords to optimize how search engines see your website. The result is organic traffic that you don’t have to pay for since it’s already built into your site.
In order to rank on Google, for example, in your respective industry, you need to build your targeted keywords strategically into your website.
SEO is important for every business that wants to be found online beyond services like Google My Business and paid digital marketing.
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is the process of using digital ads to bring traffic to your website. You know those websites that are visible somewhere on the search results on Google that say “Ad”? Those websites are using SEM.
Unlike SEO, SEM is non-organic, paid marketing. If you have a product or service that makes sense to create an ad campaign for, SEM is for you.
Website Tracking, Analytics, & Reporting
Understanding your website visitors and how they interact with your site is very important. You can learn a lot from analyzing your traffic, from how long a visitor spends on a particular web page, to which devices the majority of your visitors used to visit.
Insights like these are extremely valuable, because you can optimize for the right areas. Say, for instance, you notice that the majority of your users visit your site on mobile, but one of your call to actions (CTA) isn’t converting well. Maybe the button isn’t showing up well on their screens. We can devise different strategies to help increase conversions, such as change the color/size/shape of the buttons.
Conversion Rate Optimization
Using the metrics taken from your website analytics, as well as conversion rate optimization strategies such as A/B testing, we can learn what works best for your situation.
In the process of conversion rate optimization, I use strategies such as A/B testing to see what works and what doesn’t, converting once-in-a-while visitors into loyal customers.
Email Marketing and Automation
Staying in touch with your visitors can play a huge part in retaining them for the long haul. When you provide an enticing offer, such as 10% off of their next purchase when they sign up for your newsletter, your customers gain a little more trust in you. Pair that with an exciting newsletter written in your brand voice, and you’ve got customers for life.
With email marketing and automation, I set up your email marketing platform for you and any campaigns you’d like to run, such as newsletter sign-up popups.
Web and Mobile App Design & Development
If you’re an entrepreneur or startup with an amazing web or mobile application idea and don’t require your app developer to be employed by you 😎 then you might be interested in the following services:
What’s the difference between a web app and a website?…you might be wondering. Web apps are applications that run online, but have features that allow you to interact with it. They usually also have a downloadable mobile app that syncs with its backend.
Think Airbnb or Netflix.
If you’re already familiar with web apps and that’s what you’re looking for, I build apps using React.js, Express.js, Node.js, MongoDB or DynamoDB, and depending on your customer base, I host them on AWS. I design and develop from start to finish based on the requirements that we discuss.
Mobile Application Development
Mobile applications are those apps you can download to your mobile phone. Think games, banking, social media, and more. I build mobile apps using React Native so that you have both iOS and Android covered.
I design and develop from start to finish based on the requirements that we discuss.
Sometimes you need a little extra love and care when it comes to building your website. Things like making sure your photos are internet-ready, having the perfect website writing, and proper branding are just a few examples of making sure that you shine online.
That’s why I offer services beyond just the web and app development and digital services. If you can get it all done in place, it makes things much more efficient, which helps to get your website or app online faster.
Below are the services I offer on top of the web and app development and digital marketing:
Websites need images to make them pop. I require my clients to come with images already, but sometimes those images aren’t website-ready.
If you need your images edited, I offer a photo editing package. This includes the following:
- Editing image lighting, saturation, and contrast
- Exporting images to proper formats for the internet
- Image compression if they are too large
- Image resizing
As much as internet-ready images are a necessity to any website or app, the writing that your visitors will read to better understand the purpose of said website or app is just as necessary.
The writing you see on a website is called copy. You’ll hear about it or see it written as copy writing. In order to build a proper website, you’ll need to provide your web developer copy.
Copy writing includes the webpage headings, slogans, as well as the body. It’s meant to be persuasive and should be written in your brand voice.
If you don’t have any ready, I offer a copy writing package. This package entails the following:
- An assessment of your copy writing needs
- Copy for the web pages that we discuss
$ – $$
Content and copy Editing
If you already have content and copy ready to be added to your website or app, that’s perfect! However, sometimes it might not be proofread, and may contain spelling, grammar, or punctuation mistakes.
Content and copy editing includes going through your content and fixing any errors. Because the writing on your website or app can make or break whether a visitor returns, I highly recommend making sure that your content and copy are on point, whether you hire me or hire someone else to edit for you.
Website Evaluation & Feedback
If you’re considering a website redesign, this service includes basic critiquing and feedback, which will be offered for free, and involves going over the UI/UX, and giving feedback on what can and should be improved.
Advanced critiquing and feedback, offered for a fee, includes going over UI/UX, running a Google Lighthouse audit, and providing feedback on what should be improved.
Free – $
Branding Evaluation & Feedback
If you have doubts about your branding, messaging, and other aspects of your brand, this service will provide feedback and suggestions for improvement.
Business organization setup
If you need to set up your business organization, namely getting your [email protected] set up for you and anyone else in your organization, this service is for you.
This service includes the setup of the domain name, email(s), forwarding, and other activities associated with setting up your business organization.
If you’re a business owner, this coaching is an often overlooked, and underrated, necessity. As a business owner, you always want to be thinking about how to take your business to the next level, for the benefit of the company, as well as for the benefit of your customers.
Before even taking the next step on that journey, it’s best to have someone to talk your ideas over with, especially someone without a vested stake in the company. Business coaches are the exact people to help you in that area.
As a coach, I walk you through the mental processes you use when coming up with new ideas, and we come to the conclusion together of whether those ideas are viable for where you want to take your business next.
We also talk about the thought processes or patterns that may be holding you back from allowing your business to flourish as it should.
Does the following describe you?
- You’re at a point in your business journey where you want to reach the next level of what your business can accomplish for you and/or your customers.
- You’ve reached a plateau on what you’ve been able to accomplish recently, and despite trying everything you can think of, you haven’t been able to break through the barrier.
- You want a professional, unbiased confidante who will listen to you, understand your pain points, and guide you to the answers that you already have within yourself, but that just needs coaxing out.
- You’re ready and able to make the financial investment towards taking your business to the next level.
If you read the above and any of the points hit home, then I’d love to hear from you and see how I can help!
Let's Discuss Your Project!
It’s high time that you had your business needs really, truly heard and acted upon. I’m excited to listen to those needs, and learn about your project, and discover how I can be of service!
Whether you need a brand-new website, web, or mobile app, or whether you’re thinking about a website, web, or mobile app redesign, I’m here for you!
Use the Get in Touch button to reach out to me about your project, and use the Evaluate My Website button to receive a FREE website evaluation!